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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2007 • English
0 Ratings • 0.0 of 5
About the book
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basic...Show more
Book details
ISBN
9780742555457
Published year
2007
Language
English
Original title
Why It Sells
Format
Paperback
Shippping and returns
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Reviews · 0
0 Ratings • 0.0 of 5
