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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.
Book details
Published year
2011
Language
English
Original title
Consumer Behaviour: Science and Practice
Format
Paperback
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