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The Advertising Effect: How to Change Behaviour

Paperback • 2014 • English • 1. edition

The Advertising Effect: How to Change Behaviour

By Adam Ferrier

0 Ratings • 0.0 of 5

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About the book

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Book details

ISBN

9780195593921

Publisher

Oxford University Press Australia

Published year

2014

Language

English

Edition

1

Original title

The Advertising Effect: How to Change Behaviour

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

0 Ratings • 0.0 of 5

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