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English
Sweden
Region is based on IP address
Hardcover • 2010 • English • 1. edition
By Ehrenberg-Bass Institute for Marketing Science) Sharp Byron (Professor Professor, Byron Sharp
1 Ratings • 5.0 of 5
About the book
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Book details
ISBN
9780195573565
Publisher
Oxford University Press Australia
Published year
2010
Language
English
Edition
1
Original title
How Brands Grow
Format
Hardcover
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1 Ratings • 5.0 of 5
