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Creative Advertising : Ideas and techniques from the world's best campaigns

Paperback • 2004 • English

Creative Advertising : Ideas and techniques from the world's best campaigns

By Mario Pricken

0 Ratings • 0.0 of 5

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About the book

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the...Show more

The Arts
Economics, Finance, Business and Management

Book details

ISBN

9780500284766

Published year

2004

Language

English

Original title

Creative Advertising : Ideas and techniques from the world's best campaigns

Format

Paperback

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