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Hardcover • 2004 • English • 1. edition
By Willard N. Ander, Neil Z. Stern
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About the book
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's ...Show more
Book details
ISBN
9780471473572
Publisher
John Wiley & Sons
Published year
2004
Language
English
Edition
1
Original title
Winning At Retail Developing a Sustained Model for Retail Success
Format
Hardcover
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