Customer impact agenda

Consumer Behavior

Wayne D. Hoyer

Marketing

Paul Baines

Introduction to Digital Transformation and its impact on society

Abbas Strømmen-Bakhtiar

The World We Create

Tomas Bjorkman

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

The Social CEO

Damian Corbet

Services Marketing

Valarie A. Zeithaml

Customer Impact Agenda

Phil Winters

Business and society: A critical introduction

Kean Birch

Creating futures that matter today: Facilitating change through shared vision

Anna Pool; Marjorie Parker

Inside the Mind of the Shopper

Herb Sorensen

Marketing Ethics & Society

Integrated marketing communications

Chitty

Sustainable Marketing

Diane Martin

E-Marketing

Judy Strauss

Socialnomics

Erik Qualman

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

Contemporary direct and interactive marketing

Lisa Spiller

Principles of marketing

Philip Kotler

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

groundswell

charlene li

Brand society

Martin Kornberger

Netnography

Robert V.

Customer Relationship Management concepts and technologies

Francis Buttle

Transforming Worldviews

Paul G. Hiebert

Consumer behaviour

Håvard hansen

Leadership Brands

Dave Ulrich og Norm Smallwood

Take it personally

Anita Roddick

The attention economy : understanding the new currency of business

Thomas H. Davenport

The information age : economy, society and culture. Vol. 2 : The power of identity

Manuel Castells

Understanding Consumer Behavior

J. Paul Peter

Culture and Society Contemporary Debates

Jeffrey C. Alexander

Organising for social change

David N. Thomas

Man Culture and Society

Harry L. Shapiro

Cultural Theory and Popular Culture

UK) Storey John (University of Sunderland

The Social Life of Information

John Seely Brown