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© 2026 Bookis AS

English

Marketing for Tourism, Hospitality & Events

Paperback • 2017 • 1. edition

Marketing for Tourism, Hospitality & Events

By Simon Hudson, Louise Hudson

0 Ratings • 0.0 of 5

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About the book

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'L...Show more

Book details

ISBN

9781473926646

Publisher

SAGE Publications Ltd

Published year

2017

Language

Edition

1

Original title

Marketing for Tourism, Hospitality & Events

Format

Paperback

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