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English

Paperback • 2017 • 1. edition
By Simon Hudson, Louise Hudson
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About the book
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'L...Show more
Book details
ISBN
9781473926646
Publisher
SAGE Publications Ltd
Published year
2017
Language
Edition
1
Original title
Marketing for Tourism, Hospitality & Events
Format
Paperback
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