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Tourism The Business of Hospitality and Travel

Paperback • 2014 • 5. edition

Tourism The Business of Hospitality and Travel

By Roy A. Cook, Cathy H. C. Hsu, Cathy J. Hsu, Joseph J. Marqua

1 Ratings • 5.0 of 5

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About the book

For Introductory Hospitality or Tourism courses. ¿ ¿ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes ...Show more

Book details

ISBN

9781292039503

Publisher

Pearson

Published year

2014

Language

Edition

5

Original title

Tourism The Business of Hospitality and Travel

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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