Marketing for Hospitality and Tourism

Business-to-business marketing

Helen McGrath, Ross Brennan, Louise Canning

essentials of tourism

Chris Cooper

Services Marketing

Jochen Wirtz

Marketing

Paul Baines

Introduction to Hospitality

John Walker

Tourism A Modern Synthesis

Stephen Page

Tourism Management

UK) Page Stephen J. (University of Hertfordshire

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Tourism the business of hospitality and travel

Roy A. Cook

Marketing and Managing Tourism Destinations

USA) Morrison Alastair M. (Purdue University

Customer Service in Tourism and Hospitality

Simon (University of South Carolina) Hudson

Marketing management

Kotler Keller

Information and Communication Technologies in Tourism 2016

Alessandro (EDT) Inversini

Social Media in Travel, Tourism and Hospitality

Evangelos Christou

Marketing Theory

Essentials of tourism second edition

Christopher Cooper

Principles of Marketing, Global Edition

Philip Kotler,

Integrated marketing communications

Chitty

Marketing for hospitaliy and tourism

Philip R Kotler

Current research in hospitality and tourism

Trude Furunes

Tourism

Roy A.

Marketing in travel and tourism

Victor T

Tourism principles and practice

Chris Cooper

Tourism Planning - policies, processes and relationships

C. Michael

Consumer behaviour in tourism

John Swarbrooke

Consumer behavior in tourism

John Swarbrooke

International Marketing

Ghauri

Retail Marketing

Peter McGoldrick

Marketing for hospitality and tourism

Bowen, John

Tourism Marketing Service and Quality Management Perspectives

Eric Laws