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Tourism Marketing Service and Quality Management Perspectives

Paperback • 1991 • English

Tourism Marketing Service and Quality Management Perspectives

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About the book

A book which draws together a number of perspectives on the people, organizations and places which together make up the tourism industry. The author's belief is that the central issue for managers as the 21st century approaches is a concern with the nature and quality of tourism experiences.

Hospitality and service industries

Food and drink service industries

Hospitality, sports, leisure and tourism industries

Book details

ISBN

9780748704286

Publisher

Thornes

Published year

1991

Language

English

Original title

Tourism Marketing Service and Quality Management Perspectives

Format

Paperback

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