The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

  1. Home
  5. Communication studies
  1. Home
  3. Genres
  7. Communication studies
Evaluating Public Communication

Hardcover • 2017 • 1. edition

Evaluating Public Communication

By Jim MacNamara

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature:* a rev...Show more

Communication studies

Book details

ISBN

9781138228573

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Evaluating Public Communication

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Evaluating Public Communication

Evaluating Public Communication

Paperback · 2017

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Principles of Strategic Communication

Principles of Strategic Communication

Derina Rhoda Holtzhausen

McQuail's Media and Mass Communication Theory

McQuail's Media and Mass Communication Theory

Denis McQuail

Political Public Relations

Political Public Relations

Jesper Strömbäck

Visual Communication

Visual Communication

Giorgia Aiello

Program Evaluation and Performance Measurement

Program Evaluation and Performance Measurement

James C. McDavid

Public Relations and Social Theory Key Figures, Concepts and Developments

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Understanding Public Relations

Understanding Public Relations

Lee Edwards

The Handbook of Communication Skills

The Handbook of Communication Skills

The Communication Book

The Communication Book

Mikael Krogerus

Health Communication

Health Communication

Ruth Cross

Corporate Communication

Corporate Communication

Joep P. Cornelissen

Understanding Human Communication

Understanding Human Communication

Ronald B Adler

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Political Communication

Political Communication

Heather Savigny

The News and public opinion: media effects on…

The News and public opinion: media effects on…

Maxwell McCombs

Journalism and PR

Journalism and PR

Jim MacNamara

Evalution in a nutshell

Evalution in a nutshell

Adrian Bauman

Effective Organisational Communication

Effective Organisational Communication

Richard Blundel, Kate Ippolito, David Donnarumma

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Communicating health: Strategies for health promotion

Communicating health: Strategies for health promotion

Nova Corcoran

Media and communication

Media and communication

Paddy Scannell

Public Communication Campaigns

Public Communication Campaigns

Atkin, Charles K.

Corporate Communication A Guide to Theory and Practice

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

Media and Society

Media and Society

James (EDT) Curran

McQuail's Mass Communication Theory

McQuail's Mass Communication Theory

Denis McQuail

Management communication

Management communication

Michael E.

Effective Organisational Communication Perspectives, Principles and Practices

Effective Organisational Communication Perspectives, Principles and Practices

Richard Blundel

Effective Media Relations How to Get Results

Effective Media Relations How to Get Results

Michael Bland

McQuail’s Mass Communication Theory

McQuail’s Mass Communication Theory

Denis McQuail

Corporate Communications Theory and Practice

Corporate Communications Theory and Practice

Joep Cornelissen

Public Policy and Program Evaluation

Public Policy and Program Evaluation

Evert Vedung

Communication Theories: origins, methods and users in the mass media

Communication Theories: origins, methods and users in the mass media

James W

Media Communication: An Introduction to Theory and Process

Media Communication: An Introduction to Theory and Process

James Watson

Principles of Corporate Communication

Principles of Corporate Communication

C. B. M. van Riel

Manager’s guide ro excellence in public relations and commujication management

Manager’s guide ro excellence in public relations and commujication management

David M.

Public opinion and the communication of consent

Public opinion and the communication of consent

Theodore L.

Effective Public Relations

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo