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Evaluating Public Communication

Paperback • 2017 • 1. edition

Evaluating Public Communication

By Jim MacNamara

0 Ratings • 0.0 of 5

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About the book

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature:* a rev...Show more

Communication studies

Book details

ISBN

9781138228580

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Evaluating Public Communication

Format

Paperback

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Other versions

Evaluating Public Communication

Evaluating Public Communication

Hardcover · 2017

Reviews · 0

0 Ratings • 0.0 of 5

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