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The Business of Media Distribution Monetizing Film, TV, and Video Content

Paperback • 2010 • English • 1. edition

The Business of Media Distribution Monetizing Film, TV, and Video Content

By Jeff Ulin

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About the book

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketin...Show more

Business studies: general
Business strategy
Entrepreneurship / Start-ups

Book details

ISBN

9780240812007

Publisher

Taylor & Francis

Published year

2010

Language

English

Edition

1

Original title

The Business of Media Distribution Monetizing Film, TV, and Video Content

Format

Paperback

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