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Paperback • 2006 • English
1 Ratings • 5.0 of 5
About the book
Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.
Book details
ISBN
9781844571048
Publisher
British Film Institute
Published year
2006
Language
English
Original title
Global Television Marketplace (International Screen Industries)
Format
Paperback
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1 Ratings • 5.0 of 5