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English

Leading Digital Strategy

Paperback • 2015 • 1. edition

Leading Digital Strategy

By Christopher Bones, James Hammersley

0 Ratings • 0.0 of 5

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About the book

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research ...Show more

Book details

ISBN

9780749473099

Publisher

Kogan Page Ltd

Published year

2015

Language

Edition

1

Original title

Leading Digital Strategy

Format

Paperback

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