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Hospitality Strategic Management Concepts and Cases

Hardcover • 2009 • English • 2. edition

Hospitality Strategic Management Concepts and Cases

By Cathy A. Enz

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About the book

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, ...Show more

Food and drink service industries
Hospitality, sports, leisure and tourism industries
Events management industry

Book details

ISBN

9780470083598

Publisher

John Wiley and Sons

Published year

2009

Language

English

Edition

2

Original title

Hospitality Strategic Management Concepts and Cases

Format

Hardcover

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