Advertising today

Pocket • 2004 • Engelsk • 1. utgave

Advertising today

Av Warren Berger

0 vurderinger • 0.0 av 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

Om boken

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to th...Vis mer

Sosial- og kulturhistorie

Om boken

ISBN

9780714843872

Forlag

Phaidon Press

Publiseringsår

2004

Språk

Engelsk

Utgave

1

Originaltittel

Advertising today

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

The Psychology of Advertising

The Psychology of Advertising

Bob Michaël Fennis

Global Marketing & Advertising Understanding Cultural Paradoxes

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

The history of graphic design

The history of graphic design

Storynomics

Storynomics

Robert McKee

Hegarty on Advertising

Hegarty on Advertising

John Hegarty

Chutzpah & Chutzpah

Chutzpah & Chutzpah

Richard Myers

Advertising by Design

Advertising by Design

Robin Landa

The Advertising Concept Book

The Advertising Concept Book

Pete Barry

20th-Century Fashion. 100 Years of Apparel Ads

20th-Century Fashion. 100 Years of Apparel Ads

Alison A. Nieder

Branding

Branding

Michael Johnson

Global Marketing and Advertising

Global Marketing and Advertising

Marieke de

Fashion

Fashion

Taschen

Merchants of Culture

Merchants of Culture

John J. Abbatiello

Fashion Ads of the 20th Century

Fashion Ads of the 20th Century

Flere

The Cultural Industries

The Cultural Industries

David Hesmondhalgh

Confessions of an Advertising Man

Confessions of an Advertising Man

David Ogilvy

The Daily You

The Daily You

Joseph Turow

Big Brand Theory

Sandu Publishing

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Global Culture Industry

Global Culture Industry

Scott Lash

Advertising For Dummies

Advertising For Dummies

Gary Dahl

The golden age of advertising

The golden age of advertising

Steven Heller

Advertising now!

Advertising now!

Julius Wiedemann

Brands

Brands

Marcel Danesi

Social Communication in Advertising Consumption in the Mediated Marketplace

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Strategic advertising management

Strategic advertising management

Larry Percy

Advertising Outdoors Watch This Space!

Advertising Outdoors Watch This Space!

David Bernstein

Advertising cultures

Advertising cultures

Sean Nixon

All-American Ads 50s

All-American Ads 50s

Jim Heimann

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

Al Ries

Creative Advertising

Creative Advertising

Mario Pricken

Celebrity Sell Star Endorsements in the Classic Age of Advertising

Celebrity Sell Star Endorsements in the Classic Age of Advertising

Ad Archives

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Len Weinreich

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

Visual Persuasion

Visual Persuasion

Paul Messaris

Twentieth Century Design

Twentieth Century Design

Jonathan M. Woodham

Graphic Design A Concise History

Graphic Design A Concise History

Richard Hollis