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A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Pocket • 2019 • Engelsk • 3. utgave

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Av Marko Sarstedt, Erik Mooi

0 vurderinger • 0.0 av 5

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Om boken

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypoth...Vis mer

Entreprenørskap
Salg og markedsføring
Markedsundersøkelser

Om boken

ISBN

9783662585924

Forlag

Springer Berlin Heidelberg

Publiseringsår

2019

Språk

Engelsk

Utgave

3

Originaltittel

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Format

Pocket

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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