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The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Innbundet • 2021 • Engelsk • 1. utgave

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Av Raj Venkatesan, Rajkumar Venkatesan, Jim Lecinski

1 vurderinger • 5.0 av 5

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Om boken

"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions of (1) 'How should modern Marketers be thinking about Artificial Intelligence and Machine Learning?' and...Vis mer

Om boken

ISBN

9781503613164

Forlag

Stanford University Press

Publiseringsår

2021

Språk

Engelsk

Utgave

1

Originaltittel

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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