Sports Marketing: A Strategic Perspective

Principles and Practice of Sport Management

Lisa Pike Masteralexis

Strategic sport marketing

Adam karg

Stakeholder analysis and sport organisations

Anna-Maria Strittmatter

Marketing

Paul Baines

Sport Inc.

Ed Warner

Strategy Beyond the Hockey Stick

Chris Bradley

Advanced Theory and Practice in Sport Marketing

Australia) Schwarz Eric C. (Victoria University

Introduction to Sport Marketing

Aaron C. T. Smith

Sport Management: The Basics

Rob Wilson

Sports Marketing

US) Shank Matthew D. (Marymount University

The Economics of Sports

Michael A. Leeds

Sustainable Marketing

Diane Martin

Sports in Society

Jay Coakley

The Sports Gene

David Epstein

Sport in a capitalist society

Tony Collins

The Business of Sport Management

John (EDT) Beech

E-Marketing

Judy Strauss

Marketing planning

Stephan sorger

The ethics of sports

Mike McNamee

Research methods for sports performance analysis

Peter O’Donoghue

Psychological Dynamics of Sport and Exercise

Diane L.

Motor learning and performance

Richard Schmidt

The Economics of Sports Broadcasting

Harry Arne

Reaserch ethics in exercise, health and sport science

Mike McNamee

Sports Nutrition

Heather Hedrick Fink

Sports Marketing A Strategic Perspective

Matthew D. Shank

Strategic advertising management

Larry Percy

Advertising and promotion

George E. Belch

Retail Marketing

Peter McGoldrick

Sport Psychology

Arnold LeUnes

Representing Sport

Rod Brookes

Sport in Society Issues & Controversies

Jay J. Coakley

Doing sport psychology

Mark B.

Ethics & sport

J Mcnamee and S J Parry

Integrated marketing communications

Tony Yeshin

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Markedsføringsledelse

Philip Kotler

Sportsrevy 1954

Einar Munthe-Kaas

Sportsrevy

Anne Margrethe Reinertsen