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Marketing and modernity

Pocket • 1997 • Engelsk

Marketing and modernity

Av Marianne Lien

0 vurderinger • 0.0 av 5

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Om boken

What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which...Vis mer

Om boken

ISBN

9781859739914

Forlag

Oxford : Berg

Publiseringsår

1997

Språk

Engelsk

Originaltittel

Marketing and modernity

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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