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Resistance to Innovation

Innbundet • 2015 • 1. utgave

Resistance to Innovation

Av Shaul Oreg, Jacob Goldenberg

0 vurderinger • 0.0 av 5

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Om boken

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.

Om boken

ISBN

9780226632605

Forlag

The University of Chicago Press

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Resistance to Innovation

Format

Innbundet

Frakt og retur

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Omtaler · 0

0 vurderinger • 0.0 av 5

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