City Branding - Theory and Cases

Brand Management Co-creating Meaningful Brands

Michael Beverland

Nation Branding Concepts, Issues, Practice

Keith Dinnie

Why Cities Look the Way They Do

Richard Williams

Demystifying Smart Cities

Anders Lisdorf

Point of purpose

Bård Annweiler

The Social CEO

Damian Corbet

Creating Smart Cities

Digital Branding

Daniel Rowles

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Leading the Inclusive City

Robin Hambleton

Smart Cities

Anthony M. Townsend

Designing

Karl Aspelund

Designing Brand Identity

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Big Brand Theory

Sandu Publishing

Brand Atlas

Alina Wheeler

Designing public policies

Michael Howlett

Storytelling- Branding in practise

Klaus Fog

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

The Creative City A Toolkit for Urban Innovators

Charles Landry

Strategic Brand Management

Kevin J. Delaney

Wally Olins: The Brand Handbook

Wally Olins

Cities and Economies

Yeong-Hyun Kim

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Global Marketing A Decision-oriented Approach

Svend Hollensen

Leadership Brands

Dave Ulrich og Norm Smallwood

Brands

Marcel Danesi

The City

Phil Hubbard

Branding For Dummies

Bill Chiaravalle

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Citizen designer

Heller &

Building strong brands

David A. Aaker

The urban order : an introduction to cities, culture, and power

John R. Short

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan