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LooseLeaf for Essentials of Marketing Research

Pocket • 2016 • 1. utgave

LooseLeaf for Essentials of Marketing Research

Av Jr. Hair Joe F., Mary Celsi, Mary Wolfinbarger, Robert P. Bush, David J. Ortinau

0 vurderinger • 0.0 av 5

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Om boken

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, backg...Vis mer

Om boken

ISBN

9780078112119

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

LooseLeaf for Essentials of Marketing Research

Format

Pocket

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