Om boken
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industr...Vis mer
Om boken
ISBN
9781473919129
Forlag
SAGE Publications Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Consumer Behaviour
Format
Innbundet
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