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Consumer Behaviour

Innbundet • 2016 • 1. utgave

Consumer Behaviour

Av Zubin Sethna, Jim Blythe

0 vurderinger • 0.0 av 5

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Om boken

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industr...Vis mer

Markedsundersøkelser

Om boken

ISBN

9781473919129

Forlag

SAGE Publications Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Consumer Behaviour

Format

Innbundet

Frakt og retur

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