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Pocket • 2014 • 1. utgave
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Om boken
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they ...Vis mer
Om boken
ISBN
9780071833608
Forlag
McGraw-Hill Education - Europe
Publiseringsår
2014
Språk
Utgave
1
Originaltittel
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Format
Frakt og retur
Frakt
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