Building Strong Brands

Brand Management Co-creating Meaningful Brands

Michael Beverland

Strategic Brand Management

Kevin Lane

Point of purpose

Bård Annweiler

Mastering design thinking

Max answell

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Edge

Ben Lyttleton

Designing Brand Identity

Alina Wheeler

Digital Branding

Daniel Rowles

Building A Story Brand

Donald Miller

Branding Inside Out Internal Branding in Theory and Practice

Nicholas Ind

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Organizational Behaviour

David A. Aaker

Contemporary Brand Management

Johny K.

Brand Thinking and Other Noble Pursuits

Debbie Millman

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Zach Heller

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Big Brand Theory

Sandu Publishing

Brand Atlas

Alina Wheeler

Winning at new products

Robert G.

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Brand society

Martin Kornberger

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Brands

Marcel Danesi

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Fame & Fortune

Charles J.

Brand leadership

David A. Aaker

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

Al Ries

Built to last

James Collins

Super Thinking

Gabriel Weinberg