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Pictorial Metaphor In Advertising

Pocket • 2006 • Engelsk

Pictorial Metaphor In Advertising

Av Charles Forceville

1 vurderinger • 5.0 av 5

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Om boken

'Forceville's Pictorial Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorially as a means of selling products.... It is precisely this kind of applied study, in which metaphor is viewed as a phenomenon in everyday life, that is most exciting." Journal of Sociolinguistics 'Forceville's book on metaphor in pictures is by far the most comprehensive examination of the topic. The Semiotic Review of Books. Over the past few decades, res...Vis mer

Digital- og videokunst, kunst i nye medier
Internett og digitale medier: kunst og forestillinger
Kultur- og medievitenskap

Om boken

ISBN

9780415186766

Publiseringsår

2006

Språk

Engelsk

Originaltittel

Pictorial Metaphor In Advertising

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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