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Om boken
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live u...Vis mer
Om boken
ISBN
9781861976109
Forlag
Profile Books Ltd
Publiseringsår
1994
Språk
Engelsk
Originaltittel
The 22 Immutable Laws Of Marketing
Format
Frakt og retur
Frakt
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