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Paperback • 2016 • 1. edition
By Northwestern University) Webster James G. (Professor
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About the book
How do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains h...Show more
Book details
ISBN
9780262529891
Publisher
MIT Press Ltd
Published year
2016
Language
Edition
1
Original title
The Marketplace of Attention
Format
Paperback
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