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Hardcover • 2018 • 1. edition
By Robert L. Heath, Winni Johansen
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About the book
The definitive international reference on strategic communication The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles,...Show more
Book details
ISBN
9781119010715
Publisher
Wiley
Published year
2018
Language
Edition
1
Original title
The International Encyclopedia of Strategic Communication, 3 Volume Set
Format
Hardcover
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