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The International Encyclopedia of Strategic Communication, 3 Volume Set

Hardcover • 2018 • 1. edition

The International Encyclopedia of Strategic Communication, 3 Volume Set

By Robert L. Heath, Winni Johansen

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About the book

The definitive international reference on strategic communication The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles,...Show more

Reference works

Book details

ISBN

9781119010715

Publisher

Wiley

Published year

2018

Language

Edition

1

Original title

The International Encyclopedia of Strategic Communication, 3 Volume Set

Format

Hardcover

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