Marketing Across Cultures in Asia : A Practical Guide

Marketing

Paul Baines

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Understanding Cross-Cultural Management

Marie joelle

Culture in business

Rolf Lunheim

Cross-Cultural Management

David C. Thomas

Consumer behaviour

Michael R.

Principles of Marketing Scandinavian Edition

Anders Parment

Navigating Japan's Business Culture A Practical Guide to Succeeding in the Japanese Market

Robert Charles Azar

Crossing Cultures in the Language Classroom

Andrea Decapua

Marketing Ethics & Society

Integrated marketing communications

Chitty

Global Marketing and Advertising

Marieke de

Managing Cultural Differences

Robert T.

The Culture Map

Erin Meyer

International Management: Culture, Strategy, and Behavior (Int'l Ed)

Fred Luthans

Global marketing

Svend Hollensen

International Marketing

Masaaki kotabe

Communication Between Cultures

Larry A.

Marketing Management

Kotler Keller

Relationship Marketing

Martin Christopher

Marketing Communications A European Perspecti…

Pstrick De

Cultures and Organizations

Geert H. Hofstede

Marketing Culture and the Arts

François Colbert

Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures

Richard R. Gesteland

When Cultures Collide

Richard D. Lewis

Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

Richard R. Gesteland

Managing Across Cultures

Susan C. Schneider

Inside Chinese Business A Guide for Managers Worldwide

Ming-Jer Chen

When cultures collide : managing successfully across cultures

Richard D. Lewis

Corporate Cultures 2000 Edition

Terry Deal

Cross-cultural business behavior : marketing, negotiating and managing across cultures

Richard R. Gesteland

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan