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Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

Paperback • 2002 • Norwegian Bokmål

Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

By Richard R. Gesteland

1 Ratings • 5.0 of 5

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About the book

This is a practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets.

Book details

ISBN

9788763000932

Publisher

Copenhagen : Copenhagen Business School Press

Published year

2002

Language

Norwegian Bokmål

Original title

Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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