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About the book
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;Small Business Entrepreneurship Marketing Strategy Branding Customer ExperienceMake it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to mak...Show more
Book details
ISBN
9781292234946
Publisher
Pearson Education Limited
Published year
2019
Language
Edition
1
Original title
Friction/Reward
Format
Paperback
Shippping and returns
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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
Returns
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