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Communication Excellence

Paperback • 2017 • 1. edition

Communication Excellence

By Ralph Tench, Dejan Vercic, Ansgar Zerfass, Angeles Moreno, Piet Verhoeven

1 Ratings • 5.0 of 5

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About the book

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, n...Show more

Public relations

Book details

ISBN

9783319488592

Publisher

Springer International Publishing AG

Published year

2017

Language

Edition

1

Original title

Communication Excellence

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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