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Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

Paperback • 2014 • English

Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

By Philip. Kotler

0 Ratings • 0.0 of 5

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About the book

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world''s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on ...Show more

Book details

ISBN

9781118893814

Publisher

Hoboken : Wiley

Published year

2014

Language

English

Original title

Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

Format

Paperback

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