The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Corporate Communication

Paperback • 2015 • 1. edition

Corporate Communication

By Paul A. Argenti

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Book details

ISBN

9780073403274

Publisher

McGraw-Hill Education - Europe

Published year

2015

Language

Edition

1

Original title

Corporate Communication

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Crisis Communication Managing Stakeholder Relationships

Crisis Communication Managing Stakeholder Relationships

Audra Diers-Lawson

Corporate communication

Corporate communication

Peggy Simcic Brønn

Business Communication Developing Leaders for a Networked World

Business Communication Developing Leaders for a Networked World

Peter W. Cardon

Crisis Communication

Crisis Communication

Martin N. Ndlela

Strategic Management Communications for Leaders

Strategic Management Communications for Leaders

Robyn Walker

International Communication

International Communication

UK) Thussu Daya Kishan (Professor of International Communication University of Westminster

The Communication Book

The Communication Book

Mikael Krogerus

The management game of communication

The management game of communication

Ton baetens

Strategic Corporate Social Responsibility

Strategic Corporate Social Responsibility

David B. Chandler

Organizational crisis communication

Organizational crisis communication

Finn Frandsen

The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

Craig E. Carroll

Integrated marketing communications

Integrated marketing communications

Chitty

The handbook of communication and corporate s…

The handbook of communication and corporate s…

Øyvind Ihlen

Organizational Communication

Organizational Communication

Joshua Barbour

Fundamentals of Organizational Communication

Fundamentals of Organizational Communication

Pamela Shockley-Zalabak

Corporate Social Responsibility

Corporate Social Responsibility

Andrew Crane

Effective Organisational Communication

Effective Organisational Communication

Richard Blundel, Kate Ippolito, David Donnarumma

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Corporate Reputation Brand and Communication

Corporate Reputation Brand and Communication

Stuart Roper

Corporate Communication A Guide to Theory and Practice

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

Organizational Change Creating Change Through Strategic Communication

Organizational Change Creating Change Through Strategic Communication

Laurie Lewis

Corporate Responsibility

Corporate Responsibility

Michael Blowfield

Organizational Rhetoric

Organizational Rhetoric

Mary F.

Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

Peter Frans Anthonissen

Management communication

Management communication

Michael E.

Effective Organisational Communication Perspectives, Principles and Practices

Effective Organisational Communication Perspectives, Principles and Practices

Richard Blundel

Strategic Brand Management

Strategic Brand Management

Kevin J. Delaney

Essentials of Corporate Communication

Essentials of Corporate Communication

Essentials

Communicating effectively

Communicating effectively

Garry Kranz

Corporate social reaponsibility

Corporate social reaponsibility

Andrew Dorac-Kakabadse

Corporate Communication- A Stategic Approach to Building Reputation

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Corporate Communications Theory and Practice

Corporate Communications Theory and Practice

Joep Cornelissen

Business and Management Communication A Guide Book

Business and Management Communication A Guide Book

Ritch Sorenson

Corporate Cultures 2000 Edition

Corporate Cultures 2000 Edition

Terry Deal

Principles of Corporate Communication

Principles of Corporate Communication

C. B. M. van Riel

Control through Communication

Control through Communication

JoAnne Yates