Paperback • 2003 • Norwegian Bokmål

Using country stereotypes to build brand personalities : a priming perspective

By Nina M. Iversen

0 Ratings • 0.0 of 5

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About the book

Book details

ISBN

9788240500955

Publisher

[Bergen] : Norwegian School of Economics and Business Administration

Published year

2003

Language

Norwegian Bokmål

Original title

Using country stereotypes to build brand personalities : a priming perspective

Format

Paperback

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