A Concise Guide to Market Research

Research Methods for Business Students

Mark Saunders, Philip Lewis, Adrian Thornhill

Doing Statistical Analysis A Student's Guide to Quantitative Research

Christer Thrane

Research Methods in the Social Sciences An A-Z of Key Concepts

Jean-Frédéric Morin

Methods in behavioral research

Scott C.

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Marko Sarstedt

Marketing Research: An Applied Orientation, Global Edition

Naresh K. Malhotra

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Research Methodology

Ranjit Kumar

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Research Methods and Statistics in Psychology

UK) Coolican Hugh (Coventry University

Marketing Research

Alan Wilson

The Good Research Guide: For Small-Scale Social Research Projects

Martyn Denscombe

Research Design

USA) Leavy Patricia (Independent Scholar Kennebunk Maine

The Essential Guide to Doing Your Research Project

Zina O'Leary

Market Research in Practice

Matthew Harrison

Introductory Statistics Using SPSS

Herschel E. Knapp

Statistics in Plain English

USA) Urdan Timothy C. (Santa Clara University

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Introduction To Health Research Methods

Kathryn H. Jacobsen

SPSS Survival Manual

Julie Pallant

Doing Case Study Research

Dawson R. Hancock

The Craft of Research

Wayne C. Booth

Business Research Methods

Alan Bryman

Marketing research: methodological foundations

A concise guide to market research

Marko Saratedt

Designing and Conducting Survey Research

Louis M. Rea

The Good Research Guide

Martyn Denscombe

Research Methods for Business A Skill-Building Approach

Uma Sekaran

Marketing Research An Applied Approach

Naresh K. Malhotra

Introduction to Research Methods in Psychology

Dennis Howitt

Research Methods: A Practical Guide for the Social Sciences

Bob Matthews

Qualitative Research Methods for the Social S…

Bruce Adolphe

Marketing Research with SPSS

Wim Janssen,

Focus Groups Theory and Practice

David W. Stewart

How to do research

Nick Moore

Essentials of Marketing Research

Tony Proctor