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Focus Groups Theory and Practice

Paperback • 2007 • English • 2. edition

Focus Groups Theory and Practice

By David W. Stewart, Prem N. Shamdasani, Dennis W. Rook

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About the book

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus g...Show more

Research methods: general
Sociology
Social research and statistics

Book details

ISBN

9780761925835

Publisher

SAGE

Published year

2007

Language

English

Edition

2

Original title

Focus Groups Theory and Practice

Format

Paperback

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