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© 2026 Bookis AS

English

Copywriting

Paperback • 2012 • English

Copywriting

By Mark Shaw

0 Ratings • 0.0 of 5

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About the book

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you th...Show more

Book details

ISBN

9781780670003

Publisher

Laurence King Publishing

Published year

2012

Language

English

Original title

Copywriting

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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