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For God, Country, and Coca-Cola

Paperback • 2000 • English • 2. edition

For God, Country, and Coca-Cola

By Mark Pendergrast

0 Ratings • 0.0 of 5

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About the book

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola t...Show more

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9780465054688

Publisher

Basic Books

Published year

2000

Language

English

Edition

2

Original title

For God, Country, and Coca-Cola

Format

Paperback

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