Hardcover • 1987 • English
Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
By John Sculley, John A. Byrne
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About the book
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Book details
ISBN
9780060157807
Publisher
Harpercollins
Published year
1987
Language
English
Original title
Odyssey
Format
Hardcover
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