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Odyssey

Hardcover • 1987 • English

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

By John Sculley, John A. Byrne

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About the book

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

Book details

ISBN

9780060157807

Publisher

Harpercollins

Published year

1987

Language

English

Original title

Odyssey

Format

Hardcover

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