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About the book
For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analysis, he has identified 80 parameters that can be found, for example, in the biographies of exceptional cars, watches, luxury foods, designer furniture, artwork and services - such as the elements of uniqueness, scarcity, the effect of time or magnific...Show more
Book details
ISBN
9783895784460
Publisher
Publicis MCD Verlag,Germany
Published year
2014
Language
Edition
1
Original title
The Essence of Value
Format
Hardcover
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