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Taking Down Goliath

Paperback • 2014 • 1. edition

Taking Down Goliath

By Kevin Ryan, Rob "Spider" Graham

0 Ratings • 0.0 of 5

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About the book

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Economics

Book details

ISBN

9781349495580

Publisher

Palgrave Macmillan

Published year

2014

Language

Edition

1

Original title

Taking Down Goliath

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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