Strategic brand management: Building, Measuring, and Managing Brand Equity

Managerial Economics

James Brian

Strategic Management

Frank T.

Equity asset valuation workbook

Jerald e.

Strategic Brand Management

Kevin Lane

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Strategic Marketing Management, 9th Edition

Alexander Chernev

Digital Branding

Daniel Rowles

Fundamentals of strategy

Gerry Johnson

Marketing management

Kotler Keller

Strategic Management 3e

Frank W. Allerton

Principles of Marketing, Global Edition

Philip Kotler,

Contemporary Brand Management

Johny K.

strategic managent

Torben Juul Andersen

Strategic Management Concepts and Cases

Frank T. Rothaermel

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Contemporary direct and interactive marketing

Lisa Spiller

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

VALUATION - Measuring and Managing the Value of Companies

Tim Koller

Theory of Strategic Management

Gareth R. Jones

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Leadership Brands

Dave Ulrich og Norm Smallwood

Strategic advertising management

Larry Percy

Customer Equity Management

Roland Ahlstrand

The Brand Gap

Marty Neumeier

Economics of Strategy

D. Besanko

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Retail Marketing

Peter McGoldrick

Building strong brands

David A. Aaker

Retailing Management

Michael Levy

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter