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English

The Discourse of Advertising

Paperback • 2001 • English

The Discourse of Advertising

By Guy Cook

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About the book

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the ...Show more

Book details

ISBN

9780415234559

Publisher

Routledge

Published year

2001

Language

English

Original title

The Discourse of Advertising

Format

Paperback

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