Paperback • 2001 • English

Multimodal Discourse: The Modes and Media of Contemporary Communication

Name: Multimodal Discourse: The Modes and Media of Contemporary Communication
SKU: 9780340608777
Price: 99.0 NOK
Availability: InStock
ISBN: 9780340608777

By Gunther R. Kress, Theo Van Leeuwen

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About the book

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multim...Show more

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Book details

ISBN

9780340608777

Published year

2001

Language

English

Original title

Multimodal Discourse: The Modes and Media of Contemporary Communication

Format

Paperback

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0 Ratings • 0.0 of 5

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