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Introduction to Multimodal Analysis

Paperback • 2020 • English • 2. edition

Introduction to Multimodal Analysis

By Per Ledin, David Machin

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About the book

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and web...Show more

Cultural and media studies
Social and ethical issues
Popular beliefs and controversial knowledge

Book details

ISBN

9781350069138

Publisher

Bloomsbury Academic

Published year

2020

Language

English

Edition

2

Original title

Introduction to Multimodal Analysis

Format

Paperback

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